Hailey Bieber flashes her toned midriff in a crop top while shopping for organic groceries in LA... as she gears up to launch her Rhode skincare brand

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Hailey Bieber was the picture of casual cool as she stepped out to pick up groceries at the organic market Erewhon in Studio City on Tuesday.

The 25-year-old supermodel flashed a sliver of her taut midriff in a white crop top when she was spotted strolling through the parking lot of the upscale health food store.

The runway star layered a long black leather jacket over her crop top and showcased her long legs in high-waisted, wide-legged blue jeans. 

Out and about: Hailey Bieber was the picture of casual cool as she stepped out to pick up groceries at Erewhon in Studio City on Tuesday

The catwalk queen sported black leather loafers and shielded her eyes from the sun with dark oval shades.

The wife of Justin Bieber accessorized with several chunky gold rings and gold hoop earrings.

The beauty pulled her golden-streaked brunette locks back into a sleek ponytail and had on a natural palette of makeup including a dusky pink lipstick and a rosy blush.

Fit: The 25-year-old supermodel flashed a sliver of her taut midriff in a white crop top when she was spotted strolling through the parking lot of the upscale health food store

She carried a large water bottle and was accompanied by a group of friends and her bodyguard for her outing.

The previous day, Hailey took to her Instagram page to tease the launch of her new skincare line Rhode. 

The model shared two close-up promotional photos in which she was seen showing off her glowing skin as she posed while wearing a backwards white baseball cap.

Stylish: The runway star layered a long black leather jacket over her crop top and showcased her long legs in high-waisted, wide-legged blue jeans

'@rhode is getting closer by the day… see you next month on rhodeskin.com ✨,' Hailey wrote in the caption of the post that she shared with her 44 million Instagram followers.   

The entrepreneur has been preparing for the debut of her highly-anticipated line for over a year. 

In February 2021, TMZ  reported that Hailey had filed legal documents to trademark the name 'Rhode' for a line of beauty, skincare and wellness products.

Exciting: The previous day, Hailey took to her Instagram page to tease the launch of her new skincare line Rhode

Bieber discussed her new line in a video that she shared on her YouTube channel in November 2021.

'Rhode has been in the works for a very long time, and it is getting so close,' Hailey said.

'It's coming in 2022, and I'm very, very excited. That's all I can say for now.' 

'@rhode is getting closer by the day… see you next month on rhodeskin.com ✨,' Hailey wrote in the caption of the post that she shared with her 44 million Instagram followers

In January, the socialite donned a nude bra and underwear set and displayed her dewy skin as she teased her skincare line in an Instagram post.

She captioned the post, 'glazed [donut] skin all 2022,' and tagged her Rhode's official Instagram page. 

In an April Instagram post, Hailey confirmed that Rhode will be released in June 2022.

She appeared on the May 2022 cover of Allure magazine and shared some details about Rhode in the accompanying interview.

Glowing: In January, the socialite donned a nude bra and underwear set and displayed her dewy skin as she teased her skincare line in an Instagram post 

The Arizona native told the media outlet that she determined through her own research that hydration was the major priority for skincare consumers.

Hailey explained that Rhode's initial line of products will focus on protection and maintenance of the skin's natural moisture barrier.

She also aimed to keep the price point of the line affordable for consumers, telling Allure that all Rhode products will retail for under $30. 

'I was ordering crazy amounts of skin care, trying everything that was expensive to inexpensive to mid-range,' she said.

Coming soon: In an April Instagram post, Hailey confirmed that Rhode will be released in June 2022

'And I found that the most tried-and-true stuff were the solidly formulated products that were affordable, where I could tell people kept on going back to, and that's what I kept going back to as well.' 

The media personality expressed that she was looking forward to the Rhode's launch and seeing customers' reactions to the line.

'I'm really happy with everything,' she said. 'I feel proud of the products that are going to come out. 

'I feel excited for what is going to come even after that and what I can continue to develop. I'm hoping that people get their hands on it and they absolutely love it. But if they have feedback, I want to accept that as well.'

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Hailey Bieber flashes her toned midriff in a crop top while shopping at Erewhon in Studio City

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