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Our cookie policy and your preferences

πŸ€ πŸ˜—πŸ˜ How Which? uses cookies and what they are. You can understand more and change your cookies preferences here.

In this article
What are cookies?What we use cookies forWhat we do NOT use cookies forHow do I change my cookie settings?

πŸ€ πŸ˜—πŸ˜

πŸ€ πŸ˜—πŸ˜ We want to make it as easy as possible for you to understand and control your online privacy. So here is a clear explanation of what cookies are, how we use them, and how you can manage your preferences when you visit our websites. Β 

What are cookies?

πŸ€ πŸ˜—πŸ˜ A cookie is a tiny text file placed on your computer, tablet or mobile phone by websites that you visit. Cookies do lots of useful jobs. They help make websites work smoothly, provide information about how people browse, and make sure any adverts you see are as relevant as possible.Β 

What we use cookies for

πŸ€ πŸ˜—πŸ˜ Like most websites, which.co.uk uses cookies. These cookies are safe and secure and don’t store your personal information. We use them, for example, to:

  • πŸ€ πŸ˜—πŸ˜ Preserve your which.co.uk log in state and remember your settings and preferences

  • πŸ€ πŸ˜—πŸ˜ Show the most useful content for you, including articles and adverts about Which? products and services. This means you might see our adverts on other websites Β 

  • πŸ€ πŸ˜—πŸ˜ Understand who visits our websites, how they navigate around them and how easy they find them to use.

What we do NOT use cookies for

  • πŸ€ πŸ˜—πŸ˜ We never show adverts from third parties on our websites.

  • πŸ€ πŸ˜—πŸ˜ We don’t store any personal information in our cookies that can be used to identify you directly, like your name, email, postcode, IP address or financial information (credit card, bank account). Any data we do collect is anonymous.

  • πŸ€ πŸ˜—πŸ˜ We will never sell your data to anyone else for any reason. To read more about how we protect the information we collect about you, please read our Privacy Notice.Β 

How do I change my cookie settings?

πŸ€ πŸ˜—πŸ˜ Our websites use three kinds of cookies. Some are strictly necessary for making our website work well. But you can choose to turn all the others on or off below. You can also manage what cookies are stored on your computer directly by setting your browser to accept or reject certain cookies. Blocking some types of cookies may mean you can’t use all the services or features on our sites.

πŸ€ πŸ˜—πŸ˜ Third-party cookies are set by someone other than the owner of the website you’re visiting. Some of our pages may also contain content from other sites like YouTube, which may set their own cookies. If you share a link to a page on one of our sites, the platform you share it on (for example, Facebook) may set a cookie on your browser. We have no control over third-party cookies – you can turn them off, but not through us.

πŸ€ πŸ˜—πŸ˜ Do not track (DNT) is a feature offered by some browsers which, if enabled, sends a signal to websites requesting that your browsing isn’t tracked. Currently there is no industry-wide standard that has been agreed or universally adopted to determine how such signals are handled and for that reason we do not respond to DNT requests. We will review how this feature, and other technologies similar, evolve and then take steps to incorporate as and when appropriate.

πŸ€ πŸ˜—πŸ˜ Remember that editing your cookie preferences will not remove any existing cookies from your browser. It’ll only affect the way cookies are used in future.

1. Essential & Performance

πŸ€ πŸ˜—πŸ˜ Some cookies are essential for the basic functionality of our websites. They let you do things like log in, move from page to page, and use our interactive tools. You can’t choose to turn off these cookies. Without them, our website won’t work properly and we won’t be able to fix any errors.

πŸ€ πŸ˜—πŸ˜ We also use cookies to run essential analytics and testing tools. These tools measure and improve how our website performs and makes sure that it meets your needs, and that we are always providing the best experience possible for our members, or for people accessing our website for free advice.

πŸ€ πŸ˜—πŸ˜ List of cookies

Β 
ToolCookie name(s)What it does
Cloudinary

πŸ€ πŸ˜—πŸ˜ __ar_v4

πŸ€ πŸ˜—πŸ˜ __lotl

πŸ€ πŸ˜—πŸ˜ Image storage and optimisation toolΒ used on our SignupΒ website.Β 

Brightcove

πŸ€ πŸ˜—πŸ˜ _bc_uuid

πŸ€ πŸ˜—πŸ˜ _cb

πŸ€ πŸ˜—πŸ˜ _chartbeat2

πŸ€ πŸ˜—πŸ˜ _v__chartbeat3

πŸ€ πŸ˜—πŸ˜ _vwo_uuid_v2

πŸ€ πŸ˜—πŸ˜ ei_client_id

Supports video functionalities on our website.
Which? site

πŸ€ πŸ˜—πŸ˜ _xxxx_session

πŸ€ πŸ˜—πŸ˜ earcusession

πŸ€ πŸ˜—πŸ˜ ASP.NET_SessionId

πŸ€ πŸ˜—πŸ˜ JSESSIONID

πŸ€ πŸ˜—πŸ˜ PHPSESSID

πŸ€ πŸ˜—πŸ˜ sessionCookie

πŸ€ πŸ˜—πŸ˜ NSC_WJQ-{xxxx}

πŸ€ πŸ˜—πŸ˜ __cfduid

πŸ€ πŸ˜—πŸ˜ CFIDCFTOKEN

πŸ€ πŸ˜—πŸ˜ Website session cookies required for the functionality of all Which? websites.

πŸ€ πŸ˜—πŸ˜ A session cookie contains information that is stored in a temporary memory

πŸ€ πŸ˜—πŸ˜ location and then subsequently deleted after the session is completed

πŸ€ πŸ˜—πŸ˜ or the web browser is closed.

Which? site_compare_products

πŸ€ πŸ˜—πŸ˜ A cookie to remember products a user has selected to use in our product

πŸ€ πŸ˜—πŸ˜ comparison tables so that they can compare product features

Drip_drip_client_2437764

πŸ€ πŸ˜—πŸ˜ A plugin tool that allows us to optimise the loading and sizes of our images.

Which? site - Switch

πŸ€ πŸ˜—πŸ˜ affCookieID

πŸ€ πŸ˜—πŸ˜ affExpiration

πŸ€ πŸ˜—πŸ˜ affiliateID

πŸ€ πŸ˜—πŸ˜ ENERGYSESSION

πŸ€ πŸ˜—πŸ˜ A cookie used to ensure that Which? receives the correct affiliation with

πŸ€ πŸ˜—πŸ˜ any traffic generated from Which? Switch

Amazon Web Services (AWS)AWSELB

πŸ€ πŸ˜—πŸ˜ Used to distribute traffic on our sitesΒ on several servers in order to optimise

πŸ€ πŸ˜—πŸ˜ response times

Which? site - WillsBASKETCOUNT

πŸ€ πŸ˜—πŸ˜ Used by the Wills website to support their online ecommerce journey

Blaize

πŸ€ πŸ˜—πŸ˜ blaize_session

πŸ€ πŸ˜—πŸ˜ blaize_tracking_id

πŸ€ πŸ˜—πŸ˜ blaize_meta

πŸ€ πŸ˜—πŸ˜ A session cookie to support our Login system so customers can view logged in

πŸ€ πŸ˜—πŸ˜ content across our websites

BuddyPressbp-activity-oldestpage

πŸ€ πŸ˜—πŸ˜ A plugin cookie used to remember what page of activity the "load more" is on

πŸ€ πŸ˜—πŸ˜ when viewingΒ paginated content

Click4Assistance

πŸ€ πŸ˜—πŸ˜ C4ATBCookiexxxx_Cook_DTS

πŸ€ πŸ˜—πŸ˜ C4ATBCookiexxxxx_Cook_ExtSets

πŸ€ πŸ˜—πŸ˜ C4ATBCookiexxxx_Cook_ServerGUID

πŸ€ πŸ˜—πŸ˜ C4ATBCookiexxxx_Cook_VisitorID

πŸ€ πŸ˜—πŸ˜ C4ATBCookiexxxx_Cook_Visits

πŸ€ πŸ˜—πŸ˜ C4ATBCookiexxxxTestP

πŸ€ πŸ˜—πŸ˜ C4ATBWid

πŸ€ πŸ˜—πŸ˜ Cookies used to enable live chat feature, and request a callback functionality

Which? siteconsents

πŸ€ πŸ˜—πŸ˜ Used to track our user interaction with our privacy banner and their cookie

πŸ€ πŸ˜—πŸ˜ settings for our website

Which? sitecr_{uniqueID}

πŸ€ πŸ˜—πŸ˜ Used by our Signup website to support the update payment functionality

Which? site - Trusted Tradershas_js

πŸ€ πŸ˜—πŸ˜ A cookie used on the Trusted Trader website to track user has JavaScript enabled

Which? siteidentity.cdn.logged_inA cookie used to serve our members non-cached content on our website
YouTube

πŸ€ πŸ˜—πŸ˜ LOGIN_INFO

πŸ€ πŸ˜—πŸ˜ PREF

πŸ€ πŸ˜—πŸ˜ VISITOR_INFO1_LIVE

πŸ€ πŸ˜—πŸ˜ YSC

πŸ€ πŸ˜—πŸ˜ We embed videos from our official YouTube channel into some of our websites.

πŸ€ πŸ˜—πŸ˜ This may set cookies on your computer to remember playback features

πŸ€ πŸ˜—πŸ˜ when interacting with our YouTube videos.

Which? site - Later Life Carerelative_in_care

πŸ€ πŸ˜—πŸ˜ This is an essential cookie used on our Later Life Care website to support the

πŸ€ πŸ˜—πŸ˜ advice tool functionality

SLI

πŸ€ πŸ˜—πŸ˜ sli_uuid

πŸ€ πŸ˜—πŸ˜ SLI1

πŸ€ πŸ˜—πŸ˜ SLI2

πŸ€ πŸ˜—πŸ˜ SLIBeacon

πŸ€ πŸ˜—πŸ˜ Cookies used by our search provider SLI to give users relevant results when

πŸ€ πŸ˜—πŸ˜ searching the Which website. It is used to track search activity for attribution.

Which? sitesource_code

πŸ€ πŸ˜—πŸ˜ This is a cookie we use to serve customer the right version of our Signup

πŸ€ πŸ˜—πŸ˜ website so that you are signing up to the right product and subscription.Β 

Which? sitewakeme

πŸ€ πŸ˜—πŸ˜ This is an essential cookie used by our Login system to support a single sign on

πŸ€ πŸ˜—πŸ˜ capability so that you can log in or out across our multiple websites

Wordpress

πŸ€ πŸ˜—πŸ˜ wordpress_google_apps_login

πŸ€ πŸ˜—πŸ˜ wordpress_logged_in_{uniqueID}

πŸ€ πŸ˜—πŸ˜ wordpress_sec_{uniqueID}

πŸ€ πŸ˜—πŸ˜ wordpress_test_cookie

πŸ€ πŸ˜—πŸ˜ This is a cookie that may appear on our websites built on the Wordpress

πŸ€ πŸ˜—πŸ˜ platform. Wordpress is a website building and publishing platform

Which? site - Legal ServiceyourAuthCookie

πŸ€ πŸ˜—πŸ˜ Cookie used by our Legal Service website to enable log in functionalities

Which? site - WillsBrowserWarningDisplayed

πŸ€ πŸ˜—πŸ˜ This is a cookie used on the Wills website to track if the site has been loaded on an

πŸ€ πŸ˜—πŸ˜ unsupported browser, and to show a warning banner if so

Which? site - Trusted Traderssearch_history

πŸ€ πŸ˜—πŸ˜ Cookie used on the Trusted Trader website to track search history to give users a

πŸ€ πŸ˜—πŸ˜ customised journey when using the website

Which? site - Wills

πŸ€ πŸ˜—πŸ˜ {customerid}.filters

πŸ€ πŸ˜—πŸ˜ {selectortype}_selector

πŸ€ πŸ˜—πŸ˜ This is a cookie used on the Wills website that stores the filters and sort

πŸ€ πŸ˜—πŸ˜ settings of the My documents page and to store the state of the Will and Power

πŸ€ πŸ˜—πŸ˜ Of Attorney selector tools to reload state if the customer revisits the website

AddThis

πŸ€ πŸ˜—πŸ˜ __atuvc

πŸ€ πŸ˜—πŸ˜ __atuvs

πŸ€ πŸ˜—πŸ˜ cw_id

πŸ€ πŸ˜—πŸ˜ loc

πŸ€ πŸ˜—πŸ˜ mus

πŸ€ πŸ˜—πŸ˜ na_id

πŸ€ πŸ˜—πŸ˜ na_tc

πŸ€ πŸ˜—πŸ˜ uvc

πŸ€ πŸ˜—πŸ˜ These are cookies that are created and read by the AddThis social sharing site.

πŸ€ πŸ˜—πŸ˜ Addthis allows the user to share a webpage with many social sites.

Twitter

πŸ€ πŸ˜—πŸ˜ ads_prefs

πŸ€ πŸ˜—πŸ˜ auth_token

πŸ€ πŸ˜—πŸ˜ ct0

πŸ€ πŸ˜—πŸ˜ external_referer

πŸ€ πŸ˜—πŸ˜ kdt

πŸ€ πŸ˜—πŸ˜ lang

πŸ€ πŸ˜—πŸ˜ personalization_id

πŸ€ πŸ˜—πŸ˜ remember_checked_on

πŸ€ πŸ˜—πŸ˜ twid

πŸ€ πŸ˜—πŸ˜ _twitter_sess

πŸ€ πŸ˜—πŸ˜ muc

πŸ€ πŸ˜—πŸ˜ guest_id

πŸ€ πŸ˜—πŸ˜ eu_cn

πŸ€ πŸ˜—πŸ˜ csrf_same_site_set

πŸ€ πŸ˜—πŸ˜ dnt

πŸ€ πŸ˜—πŸ˜ tfw_exp

πŸ€ πŸ˜—πŸ˜ rweb_optin

πŸ€ πŸ˜—πŸ˜ Twitter cookies allow you to tweet about the website content and share our

πŸ€ πŸ˜—πŸ˜ content on Twitter. They are also used by Twitter to collect information about users

πŸ€ πŸ˜—πŸ˜ browsing behaviour for marketing purposes including digital display and social

πŸ€ πŸ˜—πŸ˜ media advertising.Β 

Google Analytics

πŸ€ πŸ˜—πŸ˜ __qca

πŸ€ πŸ˜—πŸ˜ _ga

πŸ€ πŸ˜—πŸ˜ 1P_JAR

πŸ€ πŸ˜—πŸ˜ _mutm

πŸ€ πŸ˜—πŸ˜ OTZ

πŸ€ πŸ˜—πŸ˜ _gat_UA-{uniqueID}

πŸ€ πŸ˜—πŸ˜ _gid

πŸ€ πŸ˜—πŸ˜ _gat

πŸ€ πŸ˜—πŸ˜ _gat_Embed

πŸ€ πŸ˜—πŸ˜ AMP_TOKEN

πŸ€ πŸ˜—πŸ˜ Β 

πŸ€ πŸ˜—πŸ˜ Google Analytics 360 is our main tool for site performance and analytics. It uses

πŸ€ πŸ˜—πŸ˜ cookies to collect anonymous information about how people move around our

πŸ€ πŸ˜—πŸ˜ website and how easily they can find what they’re looking for. This helps us know

πŸ€ πŸ˜—πŸ˜ what we can improve.

πŸ€ πŸ˜—πŸ˜ Β 

πŸ€ πŸ˜—πŸ˜ To find out more, see Google's privacy notice. Although you can’t opt out of these

πŸ€ πŸ˜—πŸ˜ cookies, you can block them by downloading and installing

πŸ€ πŸ˜—πŸ˜ the Google Analytics Opt-out Browser Add-on.

Google Ads

πŸ€ πŸ˜—πŸ˜ __gads

πŸ€ πŸ˜—πŸ˜ od

πŸ€ πŸ˜—πŸ˜ This is a cookie set by Google to measure behaviour around our ads.

πŸ€ πŸ˜—πŸ˜ These cookies can't be read by Google and are used only by Which?.Β 

πŸ€ πŸ˜—πŸ˜ They serve purposes such as measuring interactions with the ads on that domain and

πŸ€ πŸ˜—πŸ˜ preventing the same ads from being shown to you too many times.

Google Tag Manager_dc_gtm_UA-{uniqueID}

πŸ€ πŸ˜—πŸ˜ This is a cookie used by Google Tag Manager to control the loading of a Google

πŸ€ πŸ˜—πŸ˜ Analytics script tag. It is used by Google tools such as Google Ad Network and

πŸ€ πŸ˜—πŸ˜ gathers information on the demographics of our website’s visitors.

πŸ€ πŸ˜—πŸ˜ You can find out more here

Google Optimize_gaexp

πŸ€ πŸ˜—πŸ˜ Google Optimize 360 helps us run tests on new features and journeys, so we can

πŸ€ πŸ˜—πŸ˜ continue improving what we offer you. It uses cookies to make sure you have a

πŸ€ πŸ˜—πŸ˜ consistent experience while we run these tests.

Which? site

πŸ€ πŸ˜—πŸ˜ landingContentVertical

πŸ€ πŸ˜—πŸ˜ lastAdTechImpr

πŸ€ πŸ˜—πŸ˜ lastPageName

πŸ€ πŸ˜—πŸ˜ RefTrack

πŸ€ πŸ˜—πŸ˜ RefTrackGroup

πŸ€ πŸ˜—πŸ˜ internalReferral

πŸ€ πŸ˜—πŸ˜ These are cookies used to track the last referring page ie. the last page user was on.

πŸ€ πŸ˜—πŸ˜ This is used to track conversion behaviour as well as browsing behaviour across

πŸ€ πŸ˜—πŸ˜ our websites

Which? site

πŸ€ πŸ˜—πŸ˜ identity.analytics_flag.logged_in

πŸ€ πŸ˜—πŸ˜ Wm

πŸ€ πŸ˜—πŸ˜ cookies_whitelisted

πŸ€ πŸ˜—πŸ˜ These are cookies we use for reporting purposes that an active log in was triggered

πŸ€ πŸ˜—πŸ˜ by a user.Β 

Which? siteTrialistAllows Which? to identify that a user is in a Trial state.
ResponseTap

πŸ€ πŸ˜—πŸ˜ adiErr

πŸ€ πŸ˜—πŸ˜ adiLP

πŸ€ πŸ˜—πŸ˜ adiS

πŸ€ πŸ˜—πŸ˜ adiV

πŸ€ πŸ˜—πŸ˜ adiVi

πŸ€ πŸ˜—πŸ˜ _ga

πŸ€ πŸ˜—πŸ˜ ResponseTap helps us connect you to the right person when you call us from our

πŸ€ πŸ˜—πŸ˜ website.Β It uses cookies to give you a unique contact number, and to keep that number

πŸ€ πŸ˜—πŸ˜ consistent during your visit.

Which? site

πŸ€ πŸ˜—πŸ˜ contact_ID

πŸ€ πŸ˜—πŸ˜ contact_ID.analytics_flag

πŸ€ πŸ˜—πŸ˜ Cookies used by Which? to gather information about how our logged in members

πŸ€ πŸ˜—πŸ˜ use our websites. It doesn’t collect or allow us to track any personal information

Which? sitesolus

πŸ€ πŸ˜—πŸ˜ This is a cookie used by Which? to track visits to our Money Magazine bundle signup page,

πŸ€ πŸ˜—πŸ˜ to track conversions for that product. It doesn't collect or allow us to track any personal information.

Β 

2. User experience & Insight cookies

πŸ€ πŸ˜—πŸ˜ These cookies help us get feedback so we can improve what we offer. They’re needed to run reporting tools that gather information about how people are using our website. You can choose to turn these cookies on or off at any time.

πŸ€ πŸ˜—πŸ˜

πŸ€ πŸ˜—πŸ˜ List of cookies

Β 
ToolCookie name(s)What it does
ContentSquare

πŸ€ πŸ˜—πŸ˜ _cs_id

πŸ€ πŸ˜—πŸ˜ _cs_s

πŸ€ πŸ˜—πŸ˜ _cs_vars

πŸ€ πŸ˜—πŸ˜ _cs_ex

πŸ€ πŸ˜—πŸ˜ _cs_c

πŸ€ πŸ˜—πŸ˜ _cs_optout

πŸ€ πŸ˜—πŸ˜ _CS_MK

πŸ€ πŸ˜—πŸ˜ ContentSquare records visits on our website, to help us understand how

πŸ€ πŸ˜—πŸ˜ people move around and where we can make the journey smoother.

πŸ€ πŸ˜—πŸ˜ It doesn’t collect any personal or financial information.Β 

Keyweesp

πŸ€ πŸ˜—πŸ˜ Keywee is a natural-language processing tool we use to scan our content

πŸ€ πŸ˜—πŸ˜ and understand what it is about. They target audiences that have been

πŸ€ πŸ˜—πŸ˜ shown to act on similar content and provides insight into how our content

πŸ€ πŸ˜—πŸ˜ is performing with our targeted audiences, across platforms.

πŸ€ πŸ˜—πŸ˜ Qualaroo

πŸ€ πŸ˜—πŸ˜ (formerly Kissinsights)

πŸ€ πŸ˜—πŸ˜ ki_r

πŸ€ πŸ˜—πŸ˜ ki_s

πŸ€ πŸ˜—πŸ˜ ki_u

πŸ€ πŸ˜—πŸ˜ ki_t

πŸ€ πŸ˜—πŸ˜ Qualaroo runs pop-up surveys on our website, so people can give us

πŸ€ πŸ˜—πŸ˜ feedback on what they like and don’t like about our site, and about

πŸ€ πŸ˜—πŸ˜ our products and services. It doesn’t collect any personal or

πŸ€ πŸ˜—πŸ˜ financial information.

Loop11

πŸ€ πŸ˜—πŸ˜ __utma

πŸ€ πŸ˜—πŸ˜ __utmb

πŸ€ πŸ˜—πŸ˜ __utmc

πŸ€ πŸ˜—πŸ˜ __utmt

πŸ€ πŸ˜—πŸ˜ __utmz

πŸ€ πŸ˜—πŸ˜ __utmze

πŸ€ πŸ˜—πŸ˜ Loop11 is a testing tool that shows us where we can improve the

πŸ€ πŸ˜—πŸ˜ experience of using our website. It doesn’t collect any personal or

πŸ€ πŸ˜—πŸ˜ financial information.

Usabillausabilla_campaign_open

πŸ€ πŸ˜—πŸ˜ Usabilla is a tool that allows us to gather feedback from users on our website.

πŸ€ πŸ˜—πŸ˜ A cookie is used to avoid showing users the same information or forms multiple times.

Β 

3. Advertising & Targeting cookies

πŸ€ πŸ˜—πŸ˜ We never show adverts from third parties on our website. However, we do advertise our own products and services, and you may see our adverts around the internet too.

πŸ€ πŸ˜—πŸ˜ We use cookies to measure how well our adverts do and to make sure they’re useful to you – based on what kind of content you read the most.

πŸ€ πŸ˜—πŸ˜ Some cookies tell us where you saw a particular advert and help us limit the number of times you see it.

πŸ€ πŸ˜—πŸ˜ We link to a number of external websites where you can buy products or services that we feature on our site. When you click on a link, we may earn commission and your activity may be tracked using cookies.

πŸ€ πŸ˜—πŸ˜ We also use cookies to make the content in our emails and newsletters more relevant to you.

πŸ€ πŸ˜—πŸ˜

πŸ€ πŸ˜—πŸ˜ List of cookies

Β 
ToolCookie name(s)What it does
Google AdWords

πŸ€ πŸ˜—πŸ˜ _gac_UA-xxxx

πŸ€ πŸ˜—πŸ˜ _gcl_aw

πŸ€ πŸ˜—πŸ˜ _gcl_dc

πŸ€ πŸ˜—πŸ˜ Conversion

πŸ€ πŸ˜—πŸ˜ This cookie stores campaign information in order to provide Google AdWords with a

πŸ€ πŸ˜—πŸ˜ more reliable way to measure the interactions customers have with our websites.Β 

Xanda

πŸ€ πŸ˜—πŸ˜ mc

πŸ€ πŸ˜—πŸ˜ d

πŸ€ πŸ˜—πŸ˜ These third party cookies are set by Xanda’s website to track anonymous information

πŸ€ πŸ˜—πŸ˜ on how visitors use our site

Facebook

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